E-mail marketing is a form of direct
marketing which uses electronic mail as a means of communicating commercial or
fundraising messages to an audience. In its broadest sense, every e-mail sent
to a potential or current customer could be considered e-mail marketing.
However, the term is usually used to refer to:
* sending e-mails with the purpose of
enhancing the relationship of a merchant with its current or previous customers
and to encourage customer loyalty and repeat business,
* sending e-mails with the purpose
of acquiring new customers or convincing current customers to purchase
something immediately,
* adding advertisements to e-mails
sent by other companies to their customers
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